"I've always been incredibly passionate about emerging designers and with so much talent out there I'm excited to use this opportunity to discover great new brands"
In Vogue Magazine this week, fashion icon Alexa Chung is celebrating her new shopping app Villoid. The app, which was named Best New App in over 100 countries by Apple when it launched in November last year, allows its users to share inspirational fashion images with one another, giving profiled designers the opportunity to use it as a profitable marketing tool.
In other words, shopping has never been so much fun! It's like Pintrest but better-you can actually buy the stuff you love to pin. I remember the day when shopping was hard work and you actually had to leave the house, but now we can all sit at home and explore our style and set the scene for every outfit. Admit it, we've all done it, seen something we love in the shops but followed that up with "but, Ill never wear it". To be honest, I think those days are over, and speaking from personal experience I think we grow more outgoing with our wardrobes with age. If that's not you then MAN UP! It's time you wore the outfit that makes you feel a million dollars every day.
Accessorising each outfit is something that never used to happen, but these days we love to complete our look with the right bag. Thankfully at Butterfly Tree we have a great range of styles and colours to choose from, finishing your look or outfit perfectly.